While building your own BRAND starts with how often I hear from you (FREQUENCY) there are, in fact (7) Seven W’s that should guide your design, planning and execution:
TARGET: WHO are you trying to attract into your ‘camp’ of followers?
URGENCY: WHERE do you sit in [my] information and value “food chain”?
DISTINCTIVENESS: WHAT makes you different from others who engage with me?
REASON: WHY should I listen to you? 5. In what WAYS do you create passion in my life?
EXCITABILITY: In What WAYS do you create passion in my life?
LEVERAGE: In what WORKINGS do you influence my business needs?
PERTINENT: WHEN can I actually use what you are offering?
How COMPELLING you can make each and every one of these ‘Super Seven’ (do not skip over any of them) will l directly determine whether or not you have the 2ND building block of Brand Building: LONG TERM RELATIONSHIPS
An important exercise: Decide whether there is a need to ‘re-order’ the (7) Seven W’s above by assembling a (focused) (unbiased), perhaps even dis-interested group of your intended audience. Be specific in your listening while also detaching yourself from your own internal biases or beliefs about what you ‘know’ to be true. (Then) test, test and retest the options, alternatives and applications for your Brand Building Plan in ever widening and ever far-reaching (but controlled) audiences for your messaging.
Finally, consider a LOGO with or without a memorable ‘TAG LINE’ that will be the vehicle for EVERYTHING that comes from you. Simplicity is likely best!
Copyright 2022 New Century Partners, Inc. May not be reprinted or used without permission
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